Performance Marketing
Build and optimize customer acquisition campaigns across Google and Meta.
- Google Search & Shopping Ads
- Performance Max
- Meta Ads & Retargeting
- ROAS and CAC Analysis
E-COMMERCE GROWTH STRATEGY & CONSULTING
Turn Your Marketing Into Measurable E-commerce Growth.
I help E-commerce and D2C businesses improve customer acquisition, understand marketing performance, optimize conversion journeys and build efficient growth systems through performance marketing, analytics and AI-powered automation.
Google Ads
Meta Ads
GA4 & GTM
Amazon PPC
CRO
AI Automation
ECOMMERCE GROWTH SYSTEM
● ANALYSIS
DM
Growth is a System.
Marketing + Data + Technology
01 Customer Acquisition
02 Performance Measurement
03 Conversion Optimization
04 Marketing Automation
Turning insights into better decisions.
TOOLS & TECHNOLOGY
Working Across the E-commerce Growth Ecosystem.
Google Ads
Meta Ads
GA4
Google Tag Manager
Microsoft Clarity
Amazon Seller Central
Shopify
WooCommerce
n8n
WhatsApp API
ChatGPT
Gemini
THE REAL BUSINESS CHALLENGE
Your Business Doesn't Just Need More Traffic. It Needs Better Growth.
More advertising spend doesn't automatically mean more revenue. Sometimes the real problem lies beyond customer acquisition.
High Advertising Costs
Campaigns consume budget without generating sufficient business value.
Low Conversion Rates
Visitors reach your website but don't complete their purchase.
Incorrect Tracking
Unreliable analytics make it difficult to understand actual marketing performance.
Poor Marketplace Performance
Product visibility, listing quality and advertising efficiency need improvement.
Cart Abandonment
Potential customers leave before completing the checkout process.
Manual Operations
Repetitive marketing tasks consume time that could be spent on growth.
MY EXPERTISE
Practical Strategies for Every Stage of E-commerce Growth.
Connecting customer acquisition, analytics, conversion optimization and automation to improve business performance.
Analytics & Tracking
Understand customer behaviour and measure marketing performance accurately.
- GA4 & GTM Audits
- E-commerce Event Tracking
- Data Layer Analysis
- Funnel & Clarity Analysis
E-commerce Growth & CRO
Identify opportunities to improve the customer journey and purchase experience.
- Shopify & WooCommerce
- Product Page Optimization
- Landing Page Optimization
- Cart & Checkout Optimization
Marketplace Growth
Improve marketplace visibility, advertising efficiency and listing performance.
- Amazon Sponsored Products
- ACOS & TACOS Analysis
- Product Listing Optimization
- Catalog Management
AI & Marketing Automation
Reduce repetitive work through intelligent marketing workflows and integrations.
- n8n Workflow Automation
- WhatsApp Automation
- CRM & Lead Management
- Automated Reporting
Not Sure Where to Start?
Let's understand your current marketing setup and identify the most important opportunities for improvement.
Discuss Your Requirements →THE DM GROWTH FRAMEWORK
A Smarter Approach to E-commerce Growth.
A structured approach connecting marketing activities with meaningful business outcomes.
01
DISCOVER
Understand the business, customers, competitors and growth opportunities.
02
ACQUIRE
Build customer acquisition strategies through paid marketing and marketplaces.
03
MEASURE
Implement reliable analytics and conversion tracking to understand performance.
04
OPTIMIZE
Improve landing pages, customer journeys and checkout experiences.
05
AUTOMATE
Use AI and automation to reduce repetitive work and improve operational efficiency.
Sustainable growth comes from improving the
complete system, not just one marketing channel.
SELECTED WORK & PROJECTS
Turning Business Challenges Into Practical Growth Strategies.
A collection of e-commerce audits, marketing analysis and automation projects focused on identifying opportunities and improving business performance.
01 / ANALYTICS
GA4 + GTM
DATA
TRACKING & MEASUREMENT
ANALYTICS & TRACKING
E-commerce Tracking Audit
Analysing e-commerce events, data layers, purchase tracking and measurement accuracy to build a more reliable analytics setup.
02 / ADVERTISING
GOOGLE ADS
CAMPAIGN PERFORMANCE
PERFORMANCE MARKETING
Google Ads Performance Analysis
Evaluating campaign structure, CPC, search terms and product performance to identify optimization opportunities.
03 / CONVERSION
CRO + UX
PRODUCT VIEW
ADD TO CART
CHECKOUT
PURCHASE
CUSTOMER JOURNEY
CONVERSION OPTIMIZATION
E-commerce Checkout Experience Audit
Investigating checkout friction, payment failures, delivery information and customer drop-off opportunities.
04 / AUTOMATION
n8n + AI
INPUT
→
AI
→
ACTION
INTELLIGENT WORKFLOWS
AI & MARKETING AUTOMATION
Marketing Workflow Automation
Exploring automated reporting, marketing integrations and repetitive task reduction through intelligent workflows.
DM SOMNATH
E-commerce Growth Strategist
THE PERSON BEHIND THE STRATEGY
Hi, I'm Somnath.
I'm an E-commerce Growth Strategist interested in understanding how businesses grow, how customers make purchasing decisions and how technology can improve marketing performance.
My professional journey started with digital marketing and has expanded into e-commerce operations, performance marketing, analytics, marketplace growth and automation.
With an MBA in Marketing and professional experience dating back to 2019, I believe in combining strategic thinking with practical execution.
"Understand the problem. Analyse the data.
Build the strategy. Execute. Measure. Improve."
Know More About Me →
LET'S TALK ABOUT YOUR BUSINESS
Ready to Build a Better E-commerce Growth Strategy?
Have a marketing challenge, an e-commerce growth opportunity or a project in mind?
Let's understand your business, identify the opportunities and discuss a practical way forward.
✓ Performance Marketing
✓ Analytics & Tracking
✓ E-commerce Growth & CRO
✓ Marketplace Growth
✓ AI & Automation
Tell Me About Your Project.
Share a few details to get the conversation started.
[INSERT-FLUENT-FORMS-SHORTCODE]