What is SEO? Off-Page SEO, On-Page SEO, Technical SEO by dmsomnath. This will complete ranking your website on SERPs, on Google, Bing, etc.
Search Engine Optimization or SEO is a technique of optimizing a webpage or a website in a such way so that it can rank on SERPs ( Search engine results page) #1 or can beat its competitors on SERPs.
– By DM Somnath
In this post what will you learn about SEO:
- What is SEO?
- Why SEO needs?
- Difference between SEO vs SEM?
- How SEO works?
- What is on-page SEO/ On-site SEO?
- What is off-page SEO/ off-site SEO?
- What is Technical SEO?
- What is the process to rank websites?
What is SEO?
Seo is the process of getting organic traffic from search engines such as Google, Bing, etc.
Organic traffic means: I want to know about ‘what is SEO’ and I searched on Google ‘what is SEO’ as I searched on Google so I got some results such as from Wikipedia, Moz, Seachengineland, etc.
On any result given by Google, I will click one of the results. Assume I clicked on Wikipedia, it means Wikipedia is getting the organic result.
Now think about it that I want to get organic traffic on this keyword ‘ what is SEO’ so I will apply this method given below till the end of this article.
Source: Know in Wikipedia here
Why Search Engine Optimization needs?
As I told you in the above example, to rank any website on a search engine results page for a given keyword, it is mandatory that it should be well optimized for search engines.
There are plenty of causes that we need SEO for optimizing our sites.
SEO not only helps to rank our site in the search engine results page but also it helps to make our site user friendly.
SEO teaches us more than 200 google ranking factors which help us to run our site on the search engine results page. For ranking your website you need tools for SEO.
Bonus: List of Free SEO Tools
Difference between SEO vs SEM
Most of the people get confused in SEO vs SEM what are these terms means.
Don’t worry we will clear in it.
Actually, Search Engine Optimization is a way to rank websites on SERPs organically. But SEM is a way to rank our site for paid, it is also known as PPC, ‘Pay Per Click’.
The following are the differences between SEO vs SEM:
Search Engine Optimization is a free technique to rank a site on google but SEM is a fast technique
Search Engine Optimization’s result is a long time on search engines where SEM’s result is for a short time, which means it depends on your money.
Search Engine Optimization takes time to apply where SEM doesn’t take so much time to apply. Means, if you want to rank organically on search engines, you need to work on SEO, it will take so much time, maybe 3-8 months depending on the types of keywords.
If you want to rank in the Google ads section, you need to create google ads that will not take so much time.
In this post, we will explain how to rank your website via SEO, all Search Engine Optimization tips, techniques, and more.
How does Search Engine Optimization work?
This is very important to know about how SEO works before ranking any sites.
In this I want to make you understand that you have to understand here three technical SEO terms;
When Google scans your website coding, it is referred to as crawling.
After scanning your website’coding google saves your site coding. In a snapshot referred to as a caching.
When you search any keyword on Google, it shows results from its database on the bases of the optimization, which means it shows your result also known as indexing.
Also, you should know that Google also focuses on many factors, which helps Google to decide the ranking of the sites.
I know, Search Engine Optimization is all about practical work, so when you will apply these activities then you will get, how SEO works exactly.
What is on-page SEO/ On-site SEO?
This is very important, ‘it is said that if on-page SEO is solid, then your website will rank fast’ As per my personal experience.
On-page SEO is a process where you optimized your site structure, your site content, such as URL, Title tag, meta description, heading structure, content length, site layout, internal and external links, and more.
What is off-page SEO/ off-site SEO?
Off is Search Engine Optimization all about creating backlinks for websites. Google confirmed that backlinks are the second major factor for google algorithm.
Note: we got majorly two types of backlinks from other sites, do-follow backlinks, and no follow backlinks.
Dofollow backlinks pass link juice where Nofollow backlinks do not pass link juice.
There are many techniques for creating backlinks.
- Directory submission sites list
- Social bookmarking submissions sites list.
- Classified submissions site list
- Business listings
- Profile creation sites list
- PPT submissions site list
- Image submission site list
- Question answer submissions sites list
- PDF submissions site list
What is Technical SEO?
Technical SEO is something that comes under on-page SEO but it has some technical features which are not simple, therefore all those factors which are technically related come under technical SEO.
Technical SEO covers, robots.txt, sitemap.xml, site loading speed, amp test, schema.org, HTML error, W3C school, etc.
What is the process to rank a website?
It depends on your strategy how do you create for ranking a website. Most of the techniques are getting fail because they don’t know how to create the Search Engine Optimization strategy, how to rank a website with strategy, what are the process to rank a Website.
I want to explain here that Search Engine Optimization for each type of keywords or each niche of the website, keeps changing. So I can’t explain in this post, but if you want an SEO strategy for your business, send me the keyword, type of your website, with your mobile phone no., Email, here.